![]() Sea is one of many tech companies around the world cutting back amid a slowing global economy and fears of recession. The cuts from Shopee, owned by Tencent Holdings-backed Sea Limited, have largely affected technology positions in Singapore, where the company is based. “I landed with my wife and dog and was told my offer was cancelled while I was still at the airport,” a user going by “Lin Ge goes to Nanyang” wrote on his official WeChat account over the weekend. Pay influencer to do product giveaways for your brands to increase product awareness.Ĭlick here to get the latest insights of WeChat Marketing in Singapore (Part 3).HONG KONG - Shopee, operator of the largest e-commerce platform in Southeast Asia, has cancelled a number of employment offers last minute, which gained attention in China when one worker posted his plight on WeChat after arriving in Singapore.Pay influencer to write an article about your brand and endorse your products.Pay influencer to review your brand’s product.Pay for banner ads under a subscription account so frequency will increase (push one content per day).Your brand can leverage on key influencers (mostly females) to fulfill certain roles that your brand needs them to do such as:. Consumers in China rely heavily on reviews before making any purchasing decision. Influencer marketing isn’t optional in China. In terms of ad targeting on WeChat, it is generally quite basic and can be targeted based on age, location, interest, gender, devices and phone networks. All these are in placed as WeChat is trying to preserve their user experience. If the user doesn’t like, comment or interact with the ad, the ad will automatically be removed from the user’s moments. An ad will not resurface for another 48 hours after a user has seen the ad.Ĥ. User accounts need to have at least 4 moment updates before any of your ads will show up.ģ. Moment ads will not appear on any user accounts that has less than 500 followers.Ģ. There are however a few important things to take note of should your brand decide to use Moments advertising.ġ. Landing pages needs to be those which are already hosted on Tencent’s server. Add an ad description with a 40 character limit.ģ. Start by keying in your brand name and insert a profile picture which is generally a logo of your business.Ģ. Businesses can tap into Moments to advertise their brand ads.ġ. Two most effective ways to advertise on WeChat:Īs mentioned above, Moments is WeChat’s social element where it presents updates and highlights on people’s lives. However, business are reviewed via a case-by-case basis and may not be approved by Tencent.Ĭharles & Keith WeChat Official Account WeChat Advertising This process helps your business create a visible account after paying a sizeable verification fee. Option 3: Go through a special process from the Tencent team called the Tencent Foreign Company Process. Hence, foreign business owners can choose to rent a WeChat account from them. Any registered Chinese business with a legal license can actually register up to 25 different WeChat accounts. Option 2: Rent a license from a local Chinese business. This requires a large sum of investment and has a processing time of about 6 months. Option 1: Registering your company with WeChat under WFOE (Wholly Foreign Owned Enterprise). If your business doesn’t have a Chinese ID, you can still acquire one on the WeChat official account by: A Chinese ID (residency ID and a citizenship ID).If you are a foreign business, you will need to register yourself as a local business in China. Your business will need two pieces of documents, namely:. How to Set Up Your WeChat Official Account
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